Wildlands

The Wildlands branding and motion graphics were created to showcase different branding options for clients who want to develop their own tv channel with all the necessary assets. I created a logo bumper, screen bug, schedule overview, lower-third, and commercial break bumper. Below you can see all the assets in action in a short edit.

For the logo, I wanted to use a visual element referencing travel and nature that could also translate well to motion graphics. I ended up creating a folding map icon for the logo which I could unfold in the animations. For the rest of the branding, I let the colors of the different environments form the backdrop.

Goal

Design a nature-oriented TV channel brand and all the necessary motion graphics.

Roles

Logo design, brand design, motion graphics, sound design, and video editing.